Giving away free copies, tribes and sovereignty

On Sunday I listened to some amazing podcasts about the music industry and how it had to morph and change in light of Napster and the digital sharing age. I’d recommend you listen to it, seeking parallels in the publishing industry. You can access them here: http://www.onthemedia.org/ Of particular interest was this podcast about musician Amanda Palmer: http://www.onthemedia.org/transcripts/2010/03/12/05 She typifies the savvy marketer in today’s crazy world. She is creating a following, something Seth Godin calls a tribe.

I tend to gravitate toward the idea of tribes, of creating a unique community. That takes time, but what happens is that you gain fans gathered around a cause, folks who are zealous to promote your books for you. To me, it typifies this verse: “Let another praise you, and not your own mouth; A stranger, and not your own lips” (see Proverbs 27:2).

Giving things away free, in light of creating a tribe, then, makes sense. You are offering a bit of yourself, your heart, for a potential tribe member.

Another strategy to consider is this: the kingdom of God. I love what Randy Alcorn says. He gives away his books as God leads. He keeps several with him when he travels, giving books away to clerks, hotel employees, cab drivers, housekeepers. He sees it as his way of expanding God’s message to a hurting world.

In light of all that, I’ve navigated “free” by praying, asking God to situationally guide me as I give away books. Sometimes He says not to do it. Sometimes He prompts me to give sacrificially. I am learning to let the pieces rest in His sovereign hands.

Aside: My novel, Daisy Chain (like several other authors on this loop) was offered free on the Kindle store last month. The result is hard to measure, though I have seen a spike in actual book sales. The negative is that folks who get the book for free aren’t thinking as they read it that it will have a Christian worldview, so I got some pretty awful, mean-spirited reviews out of the deal. But, on the whole, I think the experiment did give me exposure to a wider audience. I’ve had correspondence with new fans who found me that way.

In this marketing world, I tend to think in terms of one little decision at a time, and that those little decisions, though they take forever, add up to something bigger over time. The key is to continue to be faithful in little things, not get discouraged, hold everything loosely, and rest in God’s sovereignty.

How to Deepen Your Stories

May this piece be a blessing to those of you who want to deepen your stories:

While I prefer to have a life like a maple tree in spring—full of promise, growth, and branches that reach for the sky in greening prayer—I realize I’m a better writer when I’m an autumn oak, bereft of leaves, dried out, my arms brittle from the reach. On my run today, I see why. When trees begin their shedding, when the promise of life floats away on a crisp breeze, you see more of the sky. More sun, more blue, more clouds peek-a-boo through barren branches. What is hidden is revealed. I’d never see the curiosity of bird nests had the camouflaging leaves not fallen.

That’s the secret of great writing.

Naked lives letting the sun poke through, revealing snatches of life not otherwise seen.

That all sounds breathtakingly ethereal, but really, it’s pragmatism at its best. Because I’m at my best, literarily speaking, when I embrace my frailty. And I think you are, too. The best novels out there are populated with characters who fail, struggle, reach for heights but miss the mark, lose loved ones, rail at the heavens at the unfairness of it all. How can we possibly give our characters such beautiful angst if we’re not willing to experience life ourselves?

The best novel chapter I wrote came after an excruciating conversation with a loved one. Such hollowness poured over me, I asked the question, “What if my character had these same feelings? But toward another person?” With all the raw energy of my fragile emotions, I scratched out that scene, let it sit, then sent it to my good friend who’s an excellent novelist. She deemed it my best writing. I wept. I thanked God for the scarred circumstance that brought it about, how He made beauty from the ashes of a painful conversation.

In life we long to have things tied up neatly with a velvet bow; but life, in all its wild tumbles, wrestles the bow away, flinging the box wide open. It is that way with our stories. I’m guilty writing first drafts full of black and white characters and plots that tie up neatly and happily. I’m thankful for editors who point this out and make me go back, adding wayward flesh to my characters and twists of reality to my plot.

In that exercise, I only have to look at my own life to see that the most beautiful parts of my life were birthed in the cauldron of bitterness and unmet expectations—in the autumns and winters of my life. Why would I deprive my characters of that same experience by making everything springtime and summer? And why would I deprive my reader? They’ve experienced their own share of worry and heartache. They’re looking for storytellers who understand, who dare to tell their stories because that it what readers relate to.

It’s not easy to go there. It’s never easy. But how can you expect to mine the depths of human depravity and grace in your stories if you’re unwilling to mine them in yourself? Someday, if God opens the door, I’m going to teach novel writing. It will be unlike any other workshop I’ve attended. Of course I will delve into story structure and passivity and point of view, but before I begin any of that, I want to inspire writers to understand how we deepen our stories beyond mechanical constructs. I want writers to see that great stories grab you by the throat because of their terrible humanity, because readers feel the story is theirs somehow. And that can only happen when we’re willing to live in the pain and joy of our own stories. It’s my firm belief that great writing flows from the pen of self-aware writers.

Here’s your assignment. I give you permission right now to write something from a place of emptiness or angst or bitterness or bewilderment or nakedness. You know what I’m referring to. Take those emotions, feel them, pray about them, go to Jesus with them. Then, write like the wind. See your story not as a tree in cacophonic bloom, but as a shrub awaiting winter, leaves gone, glory faded. Let the sun glory through the spindly branches.

Sometimes I’m asked how I write deep, relate-able stories. It’s because I do what I assigned above. I recognize those autumn places, walk through them (not always graciously either), and translate those emotions into the landscape of my stories. This is something you can do. It’s something you must do. Embrace your frailty today, and venture forth. The world needs your story.